http://designandthoughtdirection.com Kenneth Moore . Design And Thought Direction Wed, 17 Oct 2012 06:35:40 +0000 http://designandthoughtdirection.com en http://www.designandthoughtdirection.com/KAIXO-City-Map http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/KAIXO-City-Map Wed, 17 Oct 2012 06:35:40 +0000 Kenneth Moore . Design And Thought Direction 1269177 A psychogeography mapping project undertaken to re write the city of Amsterdam based on a mathematical grid structure. More soon. A psychogeography mapping project undertaken to re write the city of Amsterdam based on a mathematical grid structure. More soon. http://www.designandthoughtdirection.com/248002 http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/248002 Wed, 17 Oct 2012 06:35:35 +0000 Kenneth Moore . Design And Thought Direction 248002 Film Drinking Mood Film from Kenneth Moore on Vimeo. Movement Mood Film from Kenneth Moore on Vimeo. Journeys mood film from Kenneth Moore on Vimeo. Embracing the future of viewing... from Kenneth Moore on Vimeo. Derive. A site specific storytelling app. On Your Marks. Machine Hands. Experimental typography film intro credits made with stop frame animation. Museums Are Sexy Now. Made on After Effects CS4 as part of Make Museums Sexy brief filmed in a team edited by Danny Grogan in response to a live brief from Roses to Make Museums Sexy. Film Drinking Mood Film from Kenneth Moore on Vimeo. Movement Mood Film from Kenneth Moore on Vimeo. Journeys mood film from Kenneth Moore on Vimeo. ... http://www.designandthoughtdirection.com/1895747 http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/1895747 Wed, 17 Oct 2012 06:35:31 +0000 Kenneth Moore . Design And Thought Direction 1895747 FLASH vs HTML5: The Bigger Picture March, 2012 Creative Social One of those services that people thought would be around forever. Flash has been at the root of interesting online experiences since the early days of the web. There are millions of developers creating solutions using Flash every day. But as the dominance of desktop computers has waned; coupled with the exponential increase in mobile adoption, Flash has been forced to react one way or another. The question is whether Adobe has reacted proactively or reactively to the paradigm shifts that now erupt on a increasingly frequent basis. When you look at the numbers it’s obvious that something's gotta give. While 95% of the 1.4 billion PC’s out there have a Flash plugin, the number of smart-phones has been increasing by 100 million per quarter (4 million per year) but no such Flash plug in exists for the big players like iOS, Windows, Symbian, Blackberry and to some extent, Android. Why is this? If you are Adobe surely it makes sense to shift focus from something that works on PC’s to something that works on both PC’s, mobile devices and all operating systems. Why hasn't happened? As with most tech subjects that affect the way we interact online there are multiple reasons that have culminated in the shift away from Flash being the bedrock of online experiences. ... In one sense it can be said that Flash is in a difficult position because Steve Jobs said so. Among other strategic moves, Apple officially said that Flash was bad for battery life however it’s actually more consuming for your smart phone CPU to play HTML5 video than Flash video. The truth is Apple were scared because Flash represented a spanner in the works for a centralised, aggressive business model for paid content. Other people say that the web changed. It’s not always sufficient to have supermassive experiences that are immersive and engage you. The rise of user experience architecture has instigated a shift from style over substance to a more user centered approach, with a focus on creating efficient tools that look pleasant and do what they are told with the least amount of effort possible. However some argue that Flash is often misconstrued as a sole provocateur of interactive experiences. When really it’s flexible enough to be a crucible for simplicity with the added bonus for developers and digital agencies to wrap everything up in a package. Thus avoiding monotonous bugs in numerous versions of code and increased cost to satisfy all browsers and machines for client work. To an extent Flash has become a villain in this new idea of Web 2.0. Flash is seen by many to be all about visually rich experiences and arguably less about usability, practicality and simplicity. You could compare this opinion the Erik Spiekermann vs Jonathan Barnbrook schools of Typography. Although this argument will always be more about personal taste than an overriding truth. However, Flash is often misconstrued by many as a tool for weird websites that take up a tiny window of your screen and guide you on some kind of journey. Often through a dark, apocalyptic, confused Disney scenario with bad typography plastered onto faux wooden signs which makes getting the right information you want a hellish experience. Leading every designer to mutter “bloody Flash” from behind their desk. On the other hand this isn't always the case, what it boils down to is having the right tool for the job every time and on every kind of job. What I mean is; you don’t take a sports car to the supermarket- it’s just not the right tool but when you want to go fast you can get in it, strap up and go (like a Flash ;-) It’s strange to think that a website that features the most revered digital web design (The FWA) is built in flash, although the petition to change it to HTML5 represents a case in point that subconsciously part of the reason why the masses are not seduced to the same extent by Flash as they are with the current HTML5 fantasy. ... HTML5 is great for awesome web toys that exist on Chrome but it definitely doesn't have the credentials to replace Flash (yet). In fact, it’s really not that great at all, it’s still a just mark-up language that has less flexibility, less Javascript plug in’s and less tools than Flash. It’s especially not very practical from a commercial perspective when dealing with projects that must work everywhere and on anything. In fact it’s a nightmare, especially with the increasing amount of screen sizes we use and an increasingly volatile climate of browser competition and constant updates. HTML5 needs to be customised to the browser and device every time, making it far more expensive to make something in HTML5 than Flash. It multiplies the amount of code by ten and skyrockets the cost for the client. Alongside this there is currently no decent 3D acceleration for HTML5 apart from WebGL which 40% of the market does not yet support. Why? Mainly because another big player; Microsoft. They didn’t want it on their beloved Internet Explorer because they say “we have something better”. This “we’ve got something better up our sleeve” sentiment seems to transcend across all the big players that pull the strings on how we consume the web. ... So with a buzz word mark-up language that everyone is talking about, and that clients demand because they've read about it in Wired, coupled with the big money refusing to budge on their pet pupil, platform plugins, it’s safe to say that the web is regressing; or at the very least not progressing with the bite that it could. Without Flash, or a more than adequate replacement we are heading back the old age of the web. Look at Javascript- it’s nothing new. It’s been around since the early days. How can we expect to move forward to create the revered “hollywood online era” without collaboration right at the top. The fad of parallax scrolling, for example will soon get boring again and scrolling is nothing new. If Adobe hadn't been so slow and proactively prepared for mobile the situation could be different. They could have led the pack- but because they didn't, they left themselves out to dry and set no strong president, thus instigating a scramble for dominance and a frustrating shift into the war of the browsers that we are now seeing. As users we are caught in the middle of this complex war for browser supremacy and as creators dealing with clients we are lost to how we explain the complexities of the different tools for the job and the software wars that underpin them. But most importantly from a commercial perspective- why something that costs so much less (Flash) can no longer be used and rolled out across everything. Overall the subject of Flash vs HTML5 is part of a bigger picture. I strongly believe that the beating heart of the internet is about networking humanity together to solve problems. This has the potential to build collaboration into the very fabric of our societies, no matter if they are more or less economically developed. True democracy across the board. The grand controllers of this potential need to step back and practice what they preach. “Don’t be evil” should encompass don’t put business competition over collaboration for the potential of humanity and compatibility of platform usability for everyone (bit more of a mouthful at the moment). After all, this is just beginning of increasing paradigm shifts that will continue to challenge us, as technology and access to technology grows faster and faster. To get the best out of our potential in this forthcoming internet age, we need to align at the top as well as the bottom. Now. As for Adobe Flash, the solution is always going to be about the right tool for the job. Sadly in the future it looks like even when Flash is the right tool for the job the tool won’t fit the space crafted business monopolies and not developers with the users needs at the heart. ... How We Are All Becoming Natural Born Strategists November, 2011 (Unpublished) Traditionally the strategist had to be authority on a range of up to date subjects to bring objectivity and general understanding of the world outside the advertising agency to the table. In many agencies they were commonly referred to as “the intelligent ones”; they tethered the creative’s down to earth when needed and were savvy enough to in plant a dreamy disposition anyone working account side. Throughout the late 90’s and into the interconnected, internet fuelled climate we live in today a strategists responsibility and knowledge base has increased reflecting the exponential increase of technologies. A traditional strategists role has been increasingly supplemented by social media strategists and technology strategists among other similar disciplines. My argument is that the role of creative strategist should be just as relevant than any of these, everywhere should have them. Why? Well, technological change is becoming so rapid that its impact will soon be so profound that every aspect of human life will be irreversibly transformed. If you go back 500 years not much happened in a century. Now a lot happens in six months. Technology feeds on itself and it gets faster and faster. This communicative technology we see is growing exponentially. Year by year it gets faster and faster because we use the latest technology to build even better technology and there is no reason why this would not continue into a endless spiral of progress. We think we know things now, but we have merely scratched the surface of possibilities. Consider when someone of my age (23) alerted their parents that they were considering a metal piercing; in their ear or facial region for example. To this ulterior generation it would seem abhorrent and unreasonably unnecessary to do such a thing to your body but to a generation growing up where the cultural shifts that existed gave the perfect and obviously fertile climate for an alternative approach to expression and self branding it would merely be another Saturday afternoon proving grounds alongside your first trips to the shops alone or a persons inaugural session at the local pub. Now this transcends to the idea of biological tampering and implants and when I speak to my friends they are equally appalled by the idea just because it wasn’t always around just because it’s not completely tune with our generation doesn’t mean to say society growing up surrounded by these possibilities now and in the future will find it strange. The way this system changes is getting faster and faster, you only have to look at how a very young child reacts to an ipad and how quickly they adapt and learn. Proving grounds and rituals aside it cannot be ignored that generational misunderstanding and alienation has always existed. With this in mind step back from your own generational viewpoints and misdemeanours and consider the wider human condition. Generational shifts usually exist in a state of change being visible over a period of 13 years or so. This model is fucked. If we agree that technology building on technology at exponential rates alongside the fact that technology is, and will continue to be the ruling factor of cultural change we cannot continue to live in a world of approaches set in silo’s. Currently most important value systems are simply backed up by the idea of generational beliefs. We must transcend generations because they must react in an exponential and flexible manor otherwise we will be engulfed by the waves upon waves of ever increasing fast change lapping at our small, human feet. Adapt or survive. A strategists role is now fully immersed in this technologically fluid landscape. It has to be because this is what’s shaping our future as a society. Just as a glacial river tears away at the earth and leaves it permanently unrecognisable the strength of today’s strategists is in understanding and predicting the movements of the beast. This evolution is what must be reflected in the roles that will carry communication forward. When you compare the best strategist from the past 10 years who had to learn this landscape to the future and the natural born strategists who are truly living it now there is no comparison to the inherent knowledge of someone who has grown up immersed in using new technology and being naturally adaptive and understanding that it doesn’t stay the same for long. When you take this psyche combined with the skills of a traditional creative into an agency environment how could they not be a natural-Creative Strategist. ... Interview with OWT Creative March, 2011 owtcreative.com First off, could you tell us a bit about yourself? (age, design education, why you're interested in design) I’m 22 years of age and I grew up down South by the sea in Brighton. I’m now about to graduate from Design & Art Direction at Manchester School Of Art just like the OWT kids did last year! Idea strong creative communication is my goal and the phrase Design & Thought Direction sums up my approach. I focus on first cracking a brief and finding what it needs then rolling out the solution coherently across whatever platforms necessary while welcoming collaboration. I get a buzz of having an idea or cracking a brief (basically problem solving) then bringing it from nothing to something tangible that others can experience through whatever output necessary. Design is a great catalyst in this way and theoretically never gets boring because as a designer or creative you act as a crucible to communicate something. This means your not working with just one subject and your constantly learning about new things be it sealife, hospitals, restaurants, philosophy or whatever the brief demands. It is this fundamental variation in being a designer that I love. Your involved in a London based publication in the form of Fragment, what attracts you to contributing and taking part in publications like OWT and Fragment? My friend James Kirkup from Brighton started up Fragment in London and asked me to contribute, it began as a blog and will soon be on its second newspaper print run. It’s a nice project and very well Art Directed by James. At the beginning I wanted to be a lot more involved but being in Manchester and studying full time has made it difficult so currently I just contribute to the blog and newpaper features. It’s been a good learning curve as regards to spreading time around different projects. How does work that you produce for OWT compare to work that you make at degree level? Do the two feed into each other or do you keep them separate? It’s really nice doing work for OWT because the themes you set for each zine are simple and very open yet still tie together a broad range of individuals work nicely. It is different from my degree level work as I usually do briefs with problems that need solving where as for OWT its more of a personal reaction to a proposition from you guys, its cool to have the option to do this and design something nice that doesn’t necessarily have to communicate an answer to a brief. I've noticed that you and a lot of our other contributors now follow each other and interact quite a bit on twitter, is there anyone in particular who's work you really like? Any people you would like to work/ collaborative with? Oh the wonders of social media. There is definitely some kind of network going on there. Its nice to get an instant response to work you have done. However with any social environment on the internet these comments and dialogs are usually quite fleeting and quickly disappear of screen with a scroll of a bar leaving any possible tangible outcome from a conversation or comment a lot more likely to escape before anything has been acted on. Unlike a face to face impassioned conversation, which I think will always carry more weight no matter how far the possibilities of interaction online take us. Could you tell us a bit more about the work that has been featured in the zines? Sure, the first submission was for the Reflection zine. Using a grid system each shape betrays its location to create the face of a lion. The king of nature from whom we can learn a lot as humans. The Lion is a true king of its habitat but also lives in harmony with it. Unlike us. The reflection of the non flinching Lions face suggests that we should reflect and consider our place on this Earth as humans who see ourselves as kings of nature. Another entry was for your Direction zine at the beginning of 2011. The beginning of the year is often when you feel most inspired or afflicted or a mix of the two towards your own direction in your own life. I focused on this very moment just after New Years 2010 when my clock showed the date and time with as many number 1's as possible. I used it as inspiration to capture thoughts and ideas inspired from philosophers such as Alan Watt’s on Hinduism in a piece of writing based upon the idea of the singular one; what it means and how it defines our direction as a singular entity in the universe. What's next for you? I have recently been accepted on the new Hyper Island course starting in Manchester this May. It’s the first course they have opened outside of their legendary school in Sweden. Conveniently enough it starts on the day of my final hand in for D&AD at Manchester School Of Art. So much for a chilled summer after three years studying then. However, I am super excited to be accepted on Hyper Island and I’m sure lot’s of hard work as well as summer fun will be had at & around their new studio space in the Watts Bros building on Lever Street, Northern Quarter. If there is a studio warming (if the exist) I will make sure OWT can be attendance! Keep an eye out for Hyper Island projects around Manchester in the coming months. ... Interview with Creative Boom December, 2010 creativeboom.co.uk After growing up in Brighton where he studied Art Foundation and worked at some mind numbing call centre’s Kenneth took a long excursion around the globe for a couple of years. Upon coming back he began studying Design & Art Direction at Manchester School Of Art as a spring board into the creative industries. Now in his 3rd year he is one example of the many soon to be graduates coming out of design courses across the country into an industry that is at an exciting level of flux. To begin with, if you could outline what it is you do? I am a final year Design & Art Direction student at Manchester school of Art. I work with ideas. I see 'the big idea' as the most important element in any good work, without it no matter how slick and polished the execution, there is no excitement in the creative process and no depth in the outcome. I realise this can be a dangerous road to take - it's easy to get lost in a conceptual maze that produces something as confused as a Shoreditch kids haircut. I see really great design as perfecting the lifelong balancing act between brilliant execution and an exciting idea. James Webb Young talked about this in “A Technique For Producing Idea's” - linking seemingly benign things or thoughts together to create something that is original in itself. For me this conception is the fun part and the execution is where my passion takes hold for creating beautiful communication in whatever media the idea needs to match its potential. This could be it print, digital, ambient media, publication, moving image etc. I was once told; "don't take things to seriously, only then do you see opportunities to do things differently." Another very important thing I find to do in general is to listen. Someone wiser than myself once said 'its better to be interested than interesting." I try and aspire to do this within my work and life in general - maybe it will get me somewhere and maybe it won't. What have been the highlights of your work? I was lucky enough be chosen to take part in a monthly 'Design Thinking' workshop with Ian Anderson of The Designers Republic at university. The workshops usually have a challenging 24 hour turnaround and a complex brief that really needs interrogating. This process taught me some valuable knowledge and skills about how to really crack a brief. Ian is always full of advice and is a great guy to chew over the fat with on any problem solving exercise from design too philosophy. He taught me that "identifying which battles to fight" is an important concept to apply to the design process especially when integrating a brief. Another valuable thought that really resonates is - "think outside the box but learn to make the output work inside the box at the end." Having this insight from someone like Ian is really important for a soon to be graduate entering a creative industry that is underlined by business. It's already proved relevance because on every placement I have been on a conversation along these lines always crops up. You've got to work at the bread and butter briefs as well as the more challenging and potential award winning ones that's where "identifying which battles to fight" comes in. It seems the harder you work at the bread and butter and get what is needed on the table the more time you are left to play. I have been told (and I think its reassuring to consider) that it's always easier to reign in a creative mind. Then teach it the ability to answer a brief with constraints and restrictions than it is to try and teach someone to think freely outside the box from scratch. If you look at the fashion industry for example, the most well respected high end designers create absolute madness on the catwalk. New styles and derived from this that are slightly less ridiculous and then so on and so forth down the chain until you end up with an item in Primark. Without this flash of inspiration at the beginning you have nothing. Its the same with architecture, there are architects that design fantastic and genuinely genius structures and spaces that are then worked through with engineers and other architects who derive from the original what is functional. Without the original pioneering idea the final outcome could never be as it is. The people who work like this are true influences and innovators and they inspire me. Why should it be any different with design? "It's not what you put in, it's what you leave out" is a common thread throughout creativity and I believe you have to think big to create something truly new, original and interesting. I always find it refreshing to pick up a Kilo of KesselsKramer and remember that Johan Krammer once said “After all we are in the imagination business, so let's go crazy.” And the biggest challenges? Keeping up with a fast moving and multi disciplinary and multi directional industry while fulfilling the needs of a university design degree. I'm a great advocate of Twitter and try to follow people who are massively ahead of their field be it heavyweight creative directors, philosophers or devout investigative journalists. Doing this gives so much insight into how quickly the world is changing so a university degree program can hardly be expected to keep up with delivering what is needed when what is needed changes all the time. This juxtaposition can be a challenge but at the same time my course teaches other important aspects of design practice and the tutors are excellent at doing so. One place that prides itself in trying to be constantly on the cutting edge seems to be the Swedish born Hyper Island. Conveniently it looks like they are opening a new school in Manchester's Northern Quarter in the near future. An interesting prospect and one I am currently looking into. What events, shows, exhibitions do you have coming up? I'm currently working on a concept and planning a pitch for the branding of the entire Manchester School Of Art 2011 Degree Show in June. Its going to be a blinder, it’s the last year my course will be entitled Design & Art Direction as it is changing to straight up Graphic Design. We aim to go out with a well directed bang. Our year has some really brilliant designers such as my friends Sophie and Georgina known as Double Up among others that I am sure will be big names in the future. If you can you can come then you should around the end of June 2011 date TBA. I have also been contributing to the OWT Creative zine series run by a group of students who graduated from my course last year. Their zine project is looking fantastic and you should check them out. Another publication and blog I am involved in is Fragment. Founded by my long time friend James Kirkup Fragment is a blog, club night and newspaper project I contribute towards. Based in London, it aims to keep print alive and features music and new art and design. Originally we wanted to bridge the gap between the North and the South design communities with me being up in Manchester but this turned out to be a massive, massive task! So at the moment Fragment is London based with big possibilities in the future, keep your eye on it. Where would you like to be in 5 years time? I think I would work best in creative advertising or a related field and I am currently looking for a placement at challenging, inspired and forward thinking creative places from July 2011 onwards. In a dream world I would love to get together with a broad range of talented friends and fellow creative graduates from different disciplines and backgrounds not just designers. We would acquire a nice space and form a super effective creative vanguard of fresh minds to find solutions to today's creative problems of all kinds in a fast moving, contemporary world. We would be brief driven, hungry for design and I think its exactly what the "technology driven", "digital vs print", "social media", "dying advertising agency's" and "asking questions" creative industry needs right now. On a more realistic note, I would love to work outside of the UK, I think it would be more challenging and rewarding. There are some studios and agency's with interesting approaches in Berlin, Vancouver, Amsterdam, San Francisco and of course New York that I will be pestering for placements soon. Who inspires you? (other artists, designers, websites?) Adrian Shaughnessy- Possibly the most insightful man on design around today. How To Be A Graphic Designer without losing your soul and Graphic Design: A users manual are must reads. twitter.com/AJWShaughnessy Johan Krammer- Co founder of Kessels Kramer, Amsterdam and provider of brilliant lateral thinking and executions. Criag Oldham- Designer at Music in Manchester and all round straight talking creative and enlightening writer. Check out his publications in association with D&AD “N12” and “10 penneth”. www.craigoldham.co.uk Alain De Botton- Modern day philosopher and founder of 'The School Of Life'. He is a refreshing voice moving philosophy away from academia and to every day life where it belongs and where it started with Socrates but that's another story! twitter.com/alaindebotton TED Talks- A brilliant platform for people who are pioneers of their field from all different backgrounds and subjects. Truly inspiring and enlightening viewing for free. www.ted.com Johnny Hardstaff - All round exciting, clever and creative individual. Johnny kindly does workshops with us at university, he is really inspiring to be around and talk to. "Advertising in the future has the potential of corporate money going to facilitate truly creative projects, as has occurred in art with commissions." Quote from an article of his in Creative Review. www.johnnyhardstaff.com Moving Brands- Independent international design studio that I recently saw give a talk at Design Symposium North. I love the way they work across all mediums from start to finish and really focus on telling a story about a brand. www.movingbrands.com Rory Sutherland- Big time ad man at Ogilvy International. I love his lateral thinking talks on TED and aspire to be as aware as he is one day. twitter.com/rorysutherland What is your? Twitter? @digitalclaritys Facebook? www.facebook.com/mrkennethmoore Blog? www.kennethmoorecreative.blogspot.com Website? www.designandthoughtdirection.com FLASH vs HTML5: The Bigger Picture March, 2012 Creative Social One of those services that people thought would be around forever. Flash has been at the root of... http://www.designandthoughtdirection.com/Warp-Records-8-Day-App http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/Warp-Records-8-Day-App Wed, 17 Oct 2012 06:35:24 +0000 Kenneth Moore . Design And Thought Direction 1591284 Digital <img src="http://payload.cargocollective.com/1/0/20703/1591284/1. Icons and logos-01.png" width="640" height="500" width_o="2048" height_o="1599" src_o="http://payload.cargocollective.com/1/0/20703/1591284/1. Icons and logos-01_o.png" data-mid="7798058" border="0" align="left"/> Posters. <img src="http://payload.cargocollective.com/1/0/20703/1591284/8 blue.png" width="581" height="824" width_o="581" height_o="824" src_o="http://payload.cargocollective.com/1/0/20703/1591284/8 blue_o.png" data-mid="18564573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1591284/8 ellow warp.png" width="581" height="824" width_o="581" height_o="824" src_o="http://payload.cargocollective.com/1/0/20703/1591284/8 ellow warp_o.png" data-mid="18564579" border="0" align="left"/> Client. YCN Brief for Warp Records Brief. Define the future of the music industry. Find a way to merge online & offline communities and make money for Warp artists. Answer. The Warp 8 day App is a concept for IPhone, IPad and Android. A crowd sourced platform for fans of Warp’s artists to share user generated tracks. Created with elements such as bass lines, samples, grooves and drums supplied by Warp artists exclusively to app users for 8 days before an event in their individual location. Based around the idea of “Soundcloud” Warp records could tap into the online communities of future music producing talent and bring these groups together offline at the Warp shows. Digital Posters. Client. YCN Brief for Warp Records Brief. Define the future of the music industry. Find a way to merge online & offline communities and... http://www.designandthoughtdirection.com/Progress-Traps http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/Progress-Traps Wed, 17 Oct 2012 06:35:23 +0000 Kenneth Moore . Design And Thought Direction 247734 Print <img src="http://payload.cargocollective.com/1/0/20703/247734/progreee traps pramids.png" width="581" height="824" width_o="581" height_o="824" src_o="http://payload.cargocollective.com/1/0/20703/247734/progreee traps pramids_o.png" data-mid="18564467" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/progress traps maoi head.png" width="581" height="824" width_o="581" height_o="824" src_o="http://payload.cargocollective.com/1/0/20703/247734/progress traps maoi head_o.png" data-mid="18564471" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/progreee traps bomb.png" width="581" height="824" width_o="581" height_o="824" src_o="http://payload.cargocollective.com/1/0/20703/247734/progreee traps bomb_o.png" data-mid="18564466" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/progres traps burj dubai.png" width="581" height="824" width_o="581" height_o="824" src_o="http://payload.cargocollective.com/1/0/20703/247734/progres traps burj dubai_o.png" data-mid="18564468" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/247734/24395_382100722690_615577690_4349438_5293307_n.jpg" width="540" height="720" width_o="540" height_o="720" src_o="http://payload.cargocollective.com/1/0/20703/247734/24395_382100722690_615577690_4349438_5293307_n_o.jpg" data-mid="1863040" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/_MG_5673.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/247734/_MG_5673_o.jpg" data-mid="1863045" border="0" align="left"/> Work on show at The White & The Red Exhibition in Manchester and Leeds March, 2010. Zine To Spread The Word. <img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9271.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9271_o.JPG" data-mid="3494899" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9264.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9264_o.JPG" data-mid="3494864" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9265.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9265_o.JPG" data-mid="3494868" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9266.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9266_o.JPG" data-mid="3494873" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9267.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9267_o.JPG" data-mid="3494880" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9268.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9268_o.JPG" data-mid="3494887" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9269.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9269_o.JPG" data-mid="3494891" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9270.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9270_o.JPG" data-mid="3494895" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/DSCF9272.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/247734/DSCF9272_o.JPG" data-mid="3494909" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/247734/mayan pryamid.jpg" width="640" height="906" width_o="2048" height_o="2899" src_o="http://payload.cargocollective.com/1/0/20703/247734/mayan pryamid_o.jpg" data-mid="1374152" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/moai head.jpg" width="640" height="906" width_o="2048" height_o="2899" src_o="http://payload.cargocollective.com/1/0/20703/247734/moai head_o.jpg" data-mid="1374157" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/bomb.jpg" width="640" height="906" width_o="2048" height_o="2899" src_o="http://payload.cargocollective.com/1/0/20703/247734/bomb_o.jpg" data-mid="1374150" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/247734/TOWER outline.jpg" width="640" height="906" width_o="2048" height_o="2899" src_o="http://payload.cargocollective.com/1/0/20703/247734/TOWER outline_o.jpg" data-mid="1374145" border="0" align="left"/> About. Proclaiming four blunders of the world today. Headlines based on Gandhi's seven blunders of the world given to his grandson before his death. Copy inspired by Ronald Wright's book "A Short History Of Progress". Copy. The Present Without The Past. Many of the great ruins that grace the deserts and jungles of the earth are monuments to progress traps, the headstones of civilizations which fell victim to their own success. Only by understanding the patterns of progress and disaster that humanity has repeated since the Stone Age can we recognise the inherent dangers and with wisdom, shape its outcome. We have a great advantage over previous civilizations that have collapsed but hurtling towards imminent disaster, our optimistic cry is, “We’re all right so far!” Knowledge Without Action. The Moai tribes knew they lived on an isolated island but they ravaged their resources, building beautiful icons to their ancestors but leaving a baron island, ending their civilization. We have the knowledge of the past but just like the tribes we try to out build each other without foresight. We are now at the stage when the Moai could still have halted the cutting and carving, could have gathered the last seeds to plant out of reach of the rats. We have the tools and the means to share resources, clean up pollution, dispense basic health care and set economic limits in line with natural ones. If we don’t do these things now, while we prosper, we will never be able to do them when times get hard. Hierarchy Without Hindsight. Paleolithic hunters who learnt how to kill two mammoths instead of one had made progress. Those who learnt how to kill hundreds, by driving a whole herd over a cliff, had made too much. We keep walking into progress traps. When you get so good that you make a nuclear arsenal that can destroy the world you have gone too far. We have accurate scientific evidence of the past so we should be able to change our actions to avoid progress traps. Set economic limits and live within natural ones. But knowledge does not automatically translate into intelligent action. Humanity Without Nature. They dug in their heels and carried on doing what they had always done, only more so. Their solution was higher pyramids, more power to the kings, harder work for the masses, more foreign wars. In modern terms, the Maya elite became extremists, or ultra-conservatives, squeezing the last drops of profit from nature and humanity.We are approaching one big, integrated civilization, feeding on the whole planet’s natural capital. We’re logging everywhere, building everywhere. No corner of the biosphere escapes our hemorrhage of waste. Hardly anywhere is self-sufficient. If we continue to succumb to the human trait of progress traps this interdependence will mean when the collapse happens again world civilization will disintegrate as a whole. Print Work on show at The White & The Red Exhibition in Manchester and Leeds March, 2010. Zine To Spread The Word. About. Proclaiming four blunders of... http://www.designandthoughtdirection.com/D-AD-North-Lecture-Posters http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/D-AD-North-Lecture-Posters Wed, 17 Oct 2012 06:35:22 +0000 Kenneth Moore . Design And Thought Direction 1157215 Print <img src="http://payload.cargocollective.com/1/0/20703/1157215/dare.png" width="581" height="824" width_o="581" height_o="824" src_o="http://payload.cargocollective.com/1/0/20703/1157215/dare_o.png" data-mid="18564548" border="0" align="left"/> About. Poster promoting a D&AD North lecture on the digital and traditional worlds of advertising colliding with Flo Heiss and Danny Brooke Taylor. <img src="http://payload.cargocollective.com/1/0/20703/1157215/the partners.png" width="581" height="824" width_o="581" height_o="824" src_o="http://payload.cargocollective.com/1/0/20703/1157215/the partners_o.png" data-mid="18564552" border="0" align="left"/> About. Competition to create an A1 poster promoting the first D&AD North talk by Greg Quinton (Creative Director at The Partners) entitled "A String Of Pearls". Celebrating the geography of The Partners from LDN to NYC and Manchester (for the evening) separated by the blue Atlantic Ocean. All connected by a dashed line hinting at a "String Of Pearls". Suggesting that perhaps the pearls of wisdom to be dealt by Greg were gathered across this landscape. Lost In The Forest Institute are a nice bunch and do great things. Check them out here. Print About. Poster promoting a D&AD North lecture on the digital and traditional worlds of advertising colliding with Flo Heiss and Danny Brooke Taylor. ... http://www.designandthoughtdirection.com/The-Intern-Map http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/The-Intern-Map Wed, 17 Oct 2012 06:35:21 +0000 Kenneth Moore . Design And Thought Direction 3011923 A Hyper Island Project <img src="http://payload35.cargocollective.com/1/0/20703/3011923/map_640.jpeg" width="640" height="310" width_o="1437" height_o="695" src_o="http://payload35.cargocollective.com/1/0/20703/3011923/map_o.jpeg" data-mid="15349500" border="0" align="left"/> During The Hyper Active lab we created an online service for prospective interns to find the perfect place by connecting directly to people based on their location. Use the map here. A Hyper Island Project During The Hyper Active lab we created an online service for prospective interns to find the perfect place by connecting directly to... http://www.designandthoughtdirection.com/The-White-The-Red http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/The-White-The-Red Wed, 17 Oct 2012 06:35:20 +0000 Kenneth Moore . Design And Thought Direction 420672 Exhibition <img src="http://payload.cargocollective.com/1/0/20703/420672/white_red_poster01 higher qaulity.jpg" width="640" height="905" width_o="2048" height_o="2896" src_o="http://payload.cargocollective.com/1/0/20703/420672/white_red_poster01 higher qaulity_o.jpg" data-mid="3448071" border="0" align="left"/> Turning the Manchester space into our own. <img src="http://payload.cargocollective.com/1/0/20703/420672/DSCF7062.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/420672/DSCF7062_o.JPG" data-mid="1867228" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/DSCF7065.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/420672/DSCF7065_o.JPG" data-mid="1867234" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/DSCF7123.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/420672/DSCF7123_o.JPG" data-mid="1867241" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/IMG_1213.JPG" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/IMG_1213_o.JPG" data-mid="1867251" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/IMG_1214.JPG" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/IMG_1214_o.JPG" data-mid="1867261" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/IMG_1216.JPG" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/IMG_1216_o.JPG" data-mid="1867279" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/IMG_1217.JPG" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/IMG_1217_o.JPG" data-mid="1867287" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/IMG_1227.JPG" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/IMG_1227_o.JPG" data-mid="1867345" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5658.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5658_o.jpg" data-mid="1867384" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5660.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5660_o.jpg" data-mid="1867391" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5662.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5662_o.jpg" data-mid="1867403" border="0" align="left"/> The opening night in Manchester. <img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5673.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5673_o.jpg" data-mid="1867421" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5691.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5691_o.jpg" data-mid="1867452" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5692.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5692_o.jpg" data-mid="1867456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5693.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5693_o.jpg" data-mid="1867459" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5694.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5694_o.jpg" data-mid="1867463" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5719.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5719_o.jpg" data-mid="1867516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5738.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5738_o.jpg" data-mid="1867548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/_MG_5739.jpg" width="640" height="427" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/20703/420672/_MG_5739_o.jpg" data-mid="1867555" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/DSCF7246.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/420672/DSCF7246_o.JPG" data-mid="1867619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/DSCF7247.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/420672/DSCF7247_o.JPG" data-mid="1867625" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/DSCF7248.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/420672/DSCF7248_o.JPG" data-mid="1867630" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/DSCF7249.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/420672/DSCF7249_o.JPG" data-mid="1867633" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/DSCF7250.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/20703/420672/DSCF7250_o.JPG" data-mid="1867641" border="0" align="left"/> The Leeds space. <img src="http://payload.cargocollective.com/1/0/20703/420672/24395_382100892690_615577690_4349466_7412311_n.jpg" width="640" height="480" width_o="720" height_o="540" src_o="http://payload.cargocollective.com/1/0/20703/420672/24395_382100892690_615577690_4349466_7412311_n_o.jpg" data-mid="1867664" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/24395_382100897690_615577690_4349467_3309897_n.jpg" width="640" height="480" width_o="720" height_o="540" src_o="http://payload.cargocollective.com/1/0/20703/420672/24395_382100897690_615577690_4349467_3309897_n_o.jpg" data-mid="1867665" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/24395_382100907690_615577690_4349469_1795686_n.jpg" width="640" height="479" width_o="720" height_o="539" src_o="http://payload.cargocollective.com/1/0/20703/420672/24395_382100907690_615577690_4349469_1795686_n_o.jpg" data-mid="1867666" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/24395_382100912690_615577690_4349470_5840039_n.jpg" width="640" height="480" width_o="720" height_o="540" src_o="http://payload.cargocollective.com/1/0/20703/420672/24395_382100912690_615577690_4349470_5840039_n_o.jpg" data-mid="1867668" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/420672/24395_382100917690_615577690_4349471_6570026_n.jpg" width="540" height="720" width_o="540" height_o="720" src_o="http://payload.cargocollective.com/1/0/20703/420672/24395_382100917690_615577690_4349471_6570026_n_o.jpg" data-mid="1867682" border="0" align="left"/> About. Myself and Ben Bowsher of Leeds College Of Art curated a two leg exhibition in empty shop spaces in Manchester and Leeds (Lancashire & Yorkshire) to showcase young emerging designers and illustrators as well as ourselves from our respective cities in March 2010. Showcasing six of our friends each over two cities allowed us to have two opening nights and take over two venues thus doubling our response rate and ensuring the exhibitions success. Feedback. “Fresh! It’s good to see some art in this shopping centre” “Brilliant show. Lovely to see some of this cities future taking it into their own hands. Great exhibition!” “Enjoy the praise and rise to the challenge” “Very though provoking, particularly Mr Moore’s posters. I enjoy the fact you are working collaboratively as well” Laura Wamsley. “Really enjoyed it – making us think more deeply about the way we live, the choices we all make on a daily basis is a major purpose of art – you succeeded! Many thanks.” “Top Banana” James O’Leary. Exhibition Turning the Manchester space into our own. The opening night in Manchester. The Leeds space. About. Myself and Ben Bowsher of Leeds... http://www.designandthoughtdirection.com/Oxfam http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/Oxfam Wed, 17 Oct 2012 06:35:19 +0000 Kenneth Moore . Design And Thought Direction 2016938 Hyper Island Project Brief. Change male outlook on Oxfam and get more men to visit and buy unwrapped gifts, ethical gifts and donated goods from the Oxfam Online Shop. With the aim to buy as gifts for women and a focus on the build up to Christmas 2011 and then beyond. Answer. "Ask Betty" is a catalyst within Oxfam's website that guides men through the shop. She becomes like an old dear that any guy can count on to get that perfect and thoughtful gift. By asking a series of questions in an entertaining tone of voice she gains valuable information on men such as their girlfriends birthdays for future reminders as well as insights into the kind of presents the women in their lives might appreciate. Betty also exists in app form so any guy can get her out at any time to help direct their friends to the possibilities of the Oxfam online shop. With Betty, it's all about the personality. <img src="http://payload.cargocollective.com/1/0/20703/2016938/website_v_640.jpg" width="640" height="412" width_o="1400" height_o="901" src_o="http://payload.cargocollective.com/1/0/20703/2016938/website_v_o.jpg" data-mid="10025254" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/2016938/twitter_v_640.jpg" width="640" height="412" width_o="1400" height_o="901" src_o="http://payload.cargocollective.com/1/0/20703/2016938/twitter_v_o.jpg" data-mid="10025252" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/2016938/facebook_v_640.jpg" width="640" height="412" width_o="1400" height_o="901" src_o="http://payload.cargocollective.com/1/0/20703/2016938/facebook_v_o.jpg" data-mid="10025250" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/2016938/banner ad_v_640.jpg" width="640" height="412" width_o="1400" height_o="901" src_o="http://payload.cargocollective.com/1/0/20703/2016938/banner ad_v_o.jpg" data-mid="10025246" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/2016938/adwords_v_640.jpg" width="640" height="412" width_o="1400" height_o="901" src_o="http://payload.cargocollective.com/1/0/20703/2016938/adwords_v_o.jpg" data-mid="10025241" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/2016938/betty app_640.png" width="640" height="1038" width_o="1073" height_o="1741" src_o="http://payload.cargocollective.com/1/0/20703/2016938/betty app_o.png" data-mid="18564518" border="0" align="left"/> Hyper Island Project Brief. Change male outlook on Oxfam and get more men to visit and buy unwrapped gifts, ethical gifts and donated goods from the Oxfam Online... http://www.designandthoughtdirection.com/Derive http://www.designandthoughtdirection.com/following/designandthoughtdirection.com/Derive Wed, 17 Oct 2012 06:35:18 +0000 Kenneth Moore . Design And Thought Direction 1871126 Hyper Island Project Working with Joy Ayles & Mike Cunsolo we created a user generated, site specific storytelling app that allows people to view and create their own location based narratives. We called it Dérivé which is the French word to drift and is connected to the situationist arts movement. <img src="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_1_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_1_o.jpg" data-mid="9255698" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_2_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_2_o.jpg" data-mid="9255705" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_3_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_3_o.jpg" data-mid="9255713" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_4_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_4_o.jpg" data-mid="9255724" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_5_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/3. Profile_Page_5_o.jpg" data-mid="9255733" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_1_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_1_o.jpg" data-mid="9255456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_2_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_2_o.jpg" data-mid="9255460" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_3_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_3_o.jpg" data-mid="9255474" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_4_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_4_o.jpg" data-mid="9255493" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_5_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_5_o.jpg" data-mid="9255523" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_6_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_6_o.jpg" data-mid="9255539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_7_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_7_o.jpg" data-mid="9255557" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_8_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_8_o.jpg" data-mid="9255568" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_9_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/1. View_Page_9_o.jpg" data-mid="9255582" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_1_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_1_o.jpg" data-mid="9255603" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_2_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_2_o.jpg" data-mid="9255623" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_3_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_3_o.jpg" data-mid="9255647" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_4_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_4_o.jpg" data-mid="9255665" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_5_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_5_o.jpg" data-mid="9255676" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_6_640.jpg" width="640" height="453" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/20703/1871126/2. Create_Page_6_o.jpg" data-mid="9255689" border="0" align="left"/> Client. Sony Experia Brief. 1. Instigate an organic movement that has no full stop. 2. Highlight a space to be creative and inspirational through Sony Xperia phones. Don’t tell. 3. Experience and emotion. Answer. Derive is a user generated, site specific storytelling app that allows people to view and create their own location based narratives. Giving the platform for comedians, artists or budding directors to film content and geo tag it to the location it was filmed. GPS activated narratives filmed in locations you stumble across. Exclusive to the Xperia platform that interrupt every day life across the city. They can also be browsed and searched out through the interface. By making engaging stories we’d hope to incentivise the viewer to collect the narratives because they feel like their part of it. You experience the moment with the characters. Summary. We hope people would use the platform and framework in a clever and engaging way. The trick is to think of a good location and premise and how you can use it to it’s maximum potential. So whilst the parameters are set in that the footage is Geotagged and it has to tell a story how you interpret that is up to you. Hyper Island Project Working with Joy Ayles & Mike Cunsolo we created a user generated, site specific storytelling app that allows people to view and create their...